Your next CMO shouldn’t cost you
$250,000 a year.
I’m Pranjali Kuradkar — a fractional CMO with 12+ years of B2B SaaS and D2C marketing leadership across APAC, MENA and LATAM. I build full marketing functions for funded startups: strategy, team, collateral and GTM — without the full-time price tag.
Five situations where I can lead as a fractional CMO for you
You just raised a Seed or Series A round — and the board is asking about GTM strategy.
You’re a founder doing your own marketing — and it’s costing you deals.
You have a marketing team but no one to lead them strategically.
You’re launching into APAC or MENA and need someone who’s actually done it.
You need a marketing function built from scratch — fast, and built to last past the handover.
Everything your marketing function needs. Nothing it doesn’t.
I work as your strategic marketing leader — not an agency, not a freelancer. I sit in your leadership team and own your marketing outcomes.
Full Marketing Strategy
ICP definition, positioning, channel mix, a 12-month roadmap, and the OKRs to run it against.
Go-to-Market Strategy
Launch plans, campaign architecture, and demand generation frameworks built for your stage.
Team Building
I interview your marketing hires, design the org structure, and set up onboarding systems.
Marketing Collateral
Sales decks, landing pages, email sequences, product one-pagers, capability decks.
Demand Generation
Lead generation strategy, nurture flows, and MQL–SQL pipeline design that holds up under scale.
Team Leadership
I guide your existing team, set KPIs, and run the weekly standups that keep everyone aligned.
Brand Positioning
Competitive analysis, brand architecture, and a messaging framework your whole team can use.
Budget & Projections
Marketing budget allocation, CAC/LTV modelling, and growth projections your board will trust.
“I don’t run your ads. I build the engine your team runs them with.”
Four steps from first call to a marketing function that runs without you in the room
Free strategy call
We diagnose your biggest marketing bottleneck together. No pitch, no fluff.
Marketing audit
A full audit of your channels, messaging, funnel, team and tech stack, with a prioritised roadmap.
Choose your engagement
Sprint, retainer, or project-based — structured around your stage and your budget.
Built, not just advised
Deliverables, frameworks, team and strategy — documented, handed over, and ready to scale.
Results I’ve delivered, in the numbers founders actually ask for
“Reduced CPA by 58% in one month through multi-channel paid campaign optimisation.”
Byju’s / Toppr
“200%+ uplift in brand campaign conversion rates through renewed solution messaging.”
Netcore Cloud — LATAM, APAC, MENA
“Generated ₹38.7 million in product revenue through funnel strategy and remarketing.”
Collateral Medical — 3M, Essity, Contec
“Globally top-ranked PMax campaigns with a 9%+ conversion rate in BFSI.”
Netcore Cloud —
“Uplifted Nykaa Fashion’s email engagement by 36% using AI-first personalisation.”
Nykaa Fashion
“Scaled a Facebook community from zero to 91,000 members in seven months.”
Community Growth Mandate
I’m a senior marketing leader with 12+ years of experience across B2B SaaS, D2C, healthcare, edtech and subscription brands in India, MENA, APAC and LATAM.
I’ve led marketing at D2C Agencies, Healthcare companies, Netcore Cloud and Byju’s/Toppr, and Slaab AI. I’ve built marketing functions from scratch, managed six-figure multi-channel budgets, led teams of 20 and more, and driven results that moved the actual numbers — not just the dashboards.
I’m also a published marketing author with 5-star ratings across three countries, Google and LinkedIn certified, and I understand how to build for global markets while thinking like a local.
I currently take on 3–4 clients at a time. If we’re a fit, let’s talk.
Senior marketing leadership. Startup-friendly pricing.
- Monthly strategy call
- Marketing roadmap
- 1 key deliverable / month
- Async Slack support
- Weekly strategy calls
- Full marketing plan
- Team guidance & hiring support
- 2 key deliverables / month
- 2 days/week embedded
- Full-funnel ownership
- Board-ready reporting
- Hiring & team management
Stop building without a blueprint.
Every week you run marketing without a strategy is a week of budget burned, talent wasted, and pipeline lost. I’ve helped brands from Nykaa to Netcore build marketing systems that compound — and I can do the same for yours.
Spots are limited — I work with 3–4 companies at a time.
Book Your Free Strategy Call — 30 Minutes, No Pitch