Your next CMO shouldn’t cost you
$250,000 a year.
I’m Pranjali Kuradkar — a fractional CMO with 12 years of B2B SaaS and D2C marketing leadership across APAC, MENA and LATAM. I build full marketing functions for funded startups: strategy, team, collateral and GTM — without the full-time price tag.
Five situations where a fractional CMO earns out in the first quarter
You just raised a Seed or Series A round — and the board is asking about GTM strategy.
You’re a founder doing your own marketing — and it’s costing you deals.
You have a marketing team but no one to lead them strategically.
You’re launching into APAC or MENA and need someone who’s actually done it.
You need a marketing function built from scratch — fast, and built to last past the handover.
Everything your marketing function needs. Nothing it doesn’t.
I work as your strategic marketing leader — not an agency, not a freelancer. I sit in your leadership team and own your marketing outcomes.
Full Marketing Strategy
ICP definition, positioning, channel mix, a 12-month roadmap, and the OKRs to run it against.
Go-to-Market Strategy
Launch plans, campaign architecture, and demand generation frameworks built for your stage.
Team Building
I interview your marketing hires, design the org structure, and set up onboarding systems.
Marketing Collateral
Sales decks, landing pages, email sequences, product one-pagers, capability decks.
Demand Generation
Lead generation strategy, nurture flows, and MQL–SQL pipeline design that holds up under scale.
Team Leadership
I guide your existing team, set KPIs, and run the weekly standups that keep everyone aligned.
Brand Positioning
Competitive analysis, brand architecture, and a messaging framework your whole team can use.
Budget & Projections
Marketing budget allocation, CAC/LTV modelling, and growth projections your board will trust.
“I don’t run your ads. I build the engine your team runs them with.”
Four steps from first call to a marketing function that runs without you in the room
Free strategy call
We diagnose your biggest marketing bottleneck together. No pitch, no fluff.
Marketing audit
A full audit of your channels, messaging, funnel, team and tech stack, with a prioritised roadmap.
Choose your engagement
Sprint, retainer, or project-based — structured around your stage and your budget.
Built, not just advised
Deliverables, frameworks, team and strategy — documented, handed over, and ready to scale.
Results I’ve delivered, in the numbers founders actually ask for
“Reduced CPA by 58% in one month through multi-channel paid campaign optimisation.”
Byju’s / Toppr
“200%+ uplift in brand campaign conversion rates through renewed solution messaging.”
Netcore Cloud — LATAM, APAC, MENA
“Generated ₹38.7 million in product revenue through funnel strategy and remarketing.”
Collateral Medical — 3M, Essity, Contec
“Globally top-ranked PMax campaigns with a 9%+ conversion rate in BFSI.”
Netcore Cloud — Employee of the Quarter
“Uplifted Nykaa Fashion’s email engagement by 36% using AI-first personalisation.”
Nykaa Fashion
“Scaled a Facebook community from zero to 91,000 members in seven months.”
Community Growth Mandate
I’m a senior marketing leader with 12 years of experience across B2B SaaS, D2C, healthcare, edtech and subscription brands in India, MENA, APAC and LATAM.
I’ve led marketing at Netcore Cloud and Byju’s/Toppr, and currently serve as Head of Marketing for Slaab AI. I’ve built marketing functions from scratch, managed six-figure multi-channel budgets, led teams of five and more, and driven results that moved the actual numbers — not just the dashboards.
I’m also a published marketing author with 5-star ratings across three countries, Google and LinkedIn certified, and I understand how to build for global markets while thinking like a local.
I currently take on 3–4 clients at a time. If we’re a fit, let’s talk.
Senior marketing leadership. Startup-friendly pricing.
- Monthly strategy call
- Marketing roadmap
- 1 key deliverable / month
- Async Slack support
- Weekly strategy calls
- Full marketing plan
- Team guidance & hiring support
- 2 key deliverables / month
- 2 days/week embedded
- Full-funnel ownership
- Board-ready reporting
- Hiring & team management
Stop building without a blueprint.
Every week you run marketing without a strategy is a week of budget burned, talent wasted, and pipeline lost. I’ve helped brands from Nykaa to Netcore build marketing systems that compound — and I can do the same for yours.
Spots are limited — I work with 3–4 companies at a time.
Book Your Free Strategy Call — 30 Minutes, No Pitch